Case studies built for product teams that care about clarity and growth.
Browse work across SaaS, ecommerce, mobile, and design systems. Each project is structured around the problem, the product decisions, and the outcome it was designed to improve.
Outcome
Reframed the experience around clear IA, service discovery, and conversion intent.
Scope
Product Designer (IA, UI system, marketing site, dashboard UX)
EhsanLab
EhsanLab - AI Product Studio
A premium SaaS case study that turns an early AI-generated concept into a cohesive marketing and product ecosystem for an AI consultancy.
Outcome
Modeled time to first invoice reduced from ~20–30 minutes of setup to under 5 minutes for a typical new user.
Scope
Product Designer (UX, UI, flows)
Self-initiated concept for freelancers and solo founders
SoloBook – Onboarding & First Invoice Activation Flow
A lightweight onboarding and activation flow for a finance tool that helps freelancers send their first invoice in under 5 minutes.
Outcome
Gave support managers a 10-second ‘morning health check’ via a focused Overview screen
Scope
Product Designer (UX, UI, flows)
Self-initiated concept for SaaS support teams
Supportly – Support Analytics Dashboard
An AI-powered support analytics dashboard that turns a generic UI kit into a focused tool for support managers to spot urgent tickets, SLA risks, and agent performance in seconds.